Ironically entitled 'The Joy of Cooking,' this series by photographer Rachel Bee Porter captures the frustration and fun of food preparation. The vividly colorful series shows what plated food looks like after being smashed into the ground.
Rachel Bee Porter successfully portrays the human emotion attached to food. Whether eating it, making it, or fighting with it, food is undeniably a monumental part of human nature.
Implications - A great way to instantly appeal to all consumers is through the incorporation of food. Elements of food can help to make products or services relatable to consumers and allow businesses to broaden their target demographics to be more inclusive of all consumers.
Smashing Sweets Spreads
This Vivid Series by Rachel Bee Porter is Food Fight Fun
Trend Themes
1. Emotional Food Photography - Photographers can capture the human emotion attached to food, creating visually engaging content that resonates with viewers.
2. Food as Relatable Marketing - Businesses can incorporate elements of food in their products or services to make them relatable to consumers, expanding their target demographics.
3. Colorful Food Art - Artists can experiment with vivid colors and food as a medium to create unique and captivating pieces that evoke emotions.
Industry Implications
1. Photography - Photographers can explore new techniques and concepts in food photography, capturing the unique emotions associated with food.
2. Food and Beverage - Food and beverage companies can leverage the emotional connection people have with food to create marketing campaigns that resonate with consumers.
3. Art - Artists can use food as a medium to create visually striking and emotionally impactful art installations, expanding the boundaries of traditional art forms.