Food giant Tesco enlisted the creative assistance of R Design to help craft the perfect packaging for the company's extensive line of standard and standard plus fresh fish products. This fresh new design not only had to be compelling, it also had to be adaptable, so it could be easily applied to over 50 lines worth of products.
Looking to emulate the feel of traditional fish markets, the resulting packaging took on a homey appearance with simple typography and sparse graphics. Drawing inspiration from the hubbub of a fishmonger's market, R Design choose a chalkboard aesthetic to bring to mind the hastily written signs announcing the catch of the day. Each wrapper comes equipped with a window, so the brilliant coral hues and creamy whites of the fish can be seen by prospective buyers.
Looking fabulous and fresh from the market, the Tesco Fish packaging returns you to a time when bartering was the quickest way to enjoy the catch of the day.
Chalkboard Seafood Branding
This Tesco Packaging by R Design Feels Like a Trip to the Fishmonger
Trend Themes
1. Traditional-inspired Packaging - Emulating the feel of traditional fish markets, this trend offers an opportunity for brands to evoke nostalgia and create a sense of authenticity.
2. Chalkboard Aesthetic - The use of chalkboard-style design elements presents a disruptive innovation opportunity for brands to create eye-catching, rustic packaging that stands out on the shelf.
3. Windowed Packaging - Providing a window to showcase product colors and textures is a trend that enhances transparency and allows customers to make informed purchasing decisions.
Industry Implications
1. Food Packaging - The food packaging industry can leverage traditional-inspired and chalkboard aesthetic trends to elevate product appeal and distinguish brands in a crowded market.
2. Seafood Retail - Seafood retailers can adopt windowed packaging to showcase the freshness and quality of their products, giving customers a glimpse of what they are purchasing.
3. Branding and Design - Branding and design agencies have an opportunity to create captivating packaging concepts that embrace traditional aesthetics while incorporating modern design elements.