While it generally only takes somewhere between 10 to 15 minutes to cook quinoa normally on a stovetop, NOW Foods is offering consumers the chance to speed up the process with organic quinoa in a cup.
NOW's 'Q Cups' come in plain Organic Quinoa, Savory Garlic & Mushroom and Southwestern Barbecue flavors that make it easy to whip up a quick, healthy and protein-packed base for a lunch or dinner meal. To prepare, the contents of the quinoa cups can be removed and cooked on a stovetop or heated in their original packaging in the microwave. In all, these quinoa cups reduce cooking times to about five minutes.
These all-new products from NOW Foods will appeal to a wide range of health-conscious consumers who seek out products that boast organic and ancient grain ingredients, as well as single-serve packaging that doubles as cookware.
Microwavable Quinoa Cups
'Q Cups' Make It Easy to Prepare Organic Quinoa in a Cup in Five Minutes
Trend Themes
1. Microwavable Convenience - The rise of microwavable quinoa cups provides an opportunity for food companies to develop quick and convenient meal options for busy consumers.
2. Organic and Ancient Grains - The demand for organic and ancient grain ingredients in convenient food products presents an opportunity for suppliers to capitalize on the health-conscious consumer market.
3. Single-serve Packaging - The popularity of single-serve packaging that doubles as cookware opens up opportunities for innovative packaging designs that enhance convenience and reduce waste.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of more microwavable meal options using organic and ancient grain ingredients, targeting busy consumers looking for quick and healthy meal solutions.
2. Health and Wellness - The health and wellness industry can tap into the demand for organic and ancient grain products, promoting their benefits and offering convenient options for consumers seeking nutritious and time-saving meal choices.
3. Packaging - The packaging industry can innovate by creating more eco-friendly and practical single-serve packaging solutions for food products, catering to the growing trend of convenience and sustainability.