The entire Vivienne Tam Fall 2013 collection was full of bold colors and constant references to pop culture, including a QR code dress that was the star of the show.
Black leather panels cover the shoulders of the dress, with a big blue QR code being held up by a cheerful president Obama. The blue garment was a striking standout from the rest of the collection that focused heavily on bright red pieces with black accents. Several of the other garments also feature QR codes, a seamless mix of technology and fashion, demonstrating the prevalence of this scan method in today's culture.
Vivenne Tam turns scanning prints into fashionable patterns with her QR code dress.
Scannable Couture Gowns
Vivienne Tam Debuted the QR Code Dress in her Fall 2013 Collection
Trend Themes
1. QR Code Fashion - The QR code dress by Vivienne Tam exemplifies the integration of technology and fashion, opening up opportunities for incorporating scannable prints into other clothing designs.
2. Pop Culture References - Vivienne Tam's Fall 2013 collection showcases the trend of incorporating pop culture references into fashion, presenting disruptive innovation opportunities for creating garments that resonate with consumers' interests and passions.
3. Technology in Fashion - The use of QR codes in clothing designs highlights the trend of integrating technology into the fashion industry, paving the way for disruptive innovations such as interactive apparel and personalized digital experiences for consumers.
Industry Implications
1. Fashion - The QR code dress by Vivienne Tam is just one example of the potential for disruptive innovations in the fashion industry, where technology can be seamlessly integrated into clothing designs.
2. Technology - The convergence of technology and fashion showcased by Vivienne Tam's QR code dress presents disruptive innovation opportunities not only in the fashion industry but also in the technology sector, particularly in the development of wearable tech and intelligent textiles.
3. Marketing - The incorporation of QR codes in fashion presents disruptive innovation opportunities in the marketing industry, as brands can leverage scannable prints to engage and interact with consumers through digital experiences, promotions, and personalized messaging.