The COVID-19 pandemic has led to countless stories involving selfless acts of social good, and the latest of which is Kerby Jean-Raymond, founder of fashion label Pyer Moss, transforming his New York City office into a medical supply centre.
During this time, brands have been using their resources to support those in need, Pyer Moss' contribution invites the public to donate essentials such as latex gloves or N95 masks. In addition, the brand has allotted $50,000 USD to purchase additional materials taking to Instagram to ask for leads to where these coveted resources can be found, as they're running low in supply.
To make matters even more charitable, the brand's email is doubling as a hotline to support women creatives who are struggling with their business during this time.
Design Label Donation Centres
Pyer Moss' NYC Office is Now a Medical Donation Centre
Trend Themes
1. Social Good Initiatives - Fashion brands and businesses are using their resources to support those in need during the COVID-19 pandemic, creating opportunities for disruptive innovations in social good initiatives.
2. Transforming Spaces - Companies are repurposing their physical spaces to serve as donation centers or supply centers, providing an opportunity for disruptive innovation in transforming spaces.
3. Collaborative Support Networks - Brands are creating collaborative networks and hotlines to support struggling entrepreneurs and creatives during the pandemic, offering opportunities for disruptive innovation in collaborative support networks.
Industry Implications
1. Fashion Industry - Fashion brands like Pyer Moss are leading the way in implementing social good initiatives and transforming their spaces into donation centers, presenting opportunities for disruptive innovation within the fashion industry.
2. Medical Supply Industry - The demand for medical supplies such as latex gloves and N95 masks has created opportunities for disruptive innovation within the medical supply industry, as brands like Pyer Moss seek to source and distribute these essential materials.
3. Entrepreneurship Support Industry - The need for support and resources for struggling entrepreneurs and creatives during the pandemic has sparked opportunities for disruptive innovation within the entrepreneurship support industry, as brands like Pyer Moss offer collaborative networks and hotlines for support.