The Purple Fashion Piovesan editorial displays the model as she laid down within a barren room. The bedridden photoshoot will be featured within the Spring/Summer 2013 version of the magazine, fitting with its clear preference for airy apparel.
Photographer Camille Bidault Waddington was called upon for what Purple Fashion has titled re-Fashion Women Folk. Folk elements are present here, a product of Waddington's take on style. Waddington did so by way of muted tones, seen in the brown sweaters, canvas overalls and washed out denim.
Piovesan modeled these pieces with ease as she sprawled out amid couches, plush beds and pillows, a direct indication of Purple Fashion's willingness to take the industry down to its most basic and essential roots.
Brash Bedridden Editorials
The Purple Fashion Piovesan Photoshoot Features Interior Spaces
Trend Themes
1. Airy Apparel - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for lightweight and breathable clothing.
2. Folk Fashion - Disruptive innovation opportunity: Incorporate traditional folk elements into contemporary fashion designs, creating a unique and culturally rich aesthetic.
3. Minimalist Photography - Disruptive innovation opportunity: Explore new techniques and technologies to create visually striking and minimalist fashion photoshoots.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology like augmented reality and virtual fitting technology into the fashion industry to enhance the shopping experience.
2. Interior Design - Disruptive innovation opportunity: Utilize sustainable and ethically sourced materials in the creation of furniture and decor to meet the growing demand for eco-friendly and socially responsible interior design products.
3. Photography - Disruptive innovation opportunity: Develop new photography techniques and equipment to capture unique perspectives and communicate narratives through fashion photography.