The packaging and branding for 'Pure Olive Oil' is an exercise in clear simplicity and understated elegance.
Dot Creative Studio was enlisted 'by Olive'secret,' a Greek olive oil and natural product manufacturer, to create the design and packaging for its line of 'Pure Olive Oil' targeted towards delicatessen markets. The aromatic olive oil itself is contained within a smooth vial-like bottle topped with a large and attractive wooden lid. The bottle itself is also functional, and has a measurement guide on the side to let users know how much oil they have left.
The labeling and paper box package is adorned with a 'Pure' logo containing a single and subtle drip down the side, and a printed photo of olives hanging from a tree completes this elegant design.
Understated Olive Oil Packaging
This Pure Olive Oil Packaging is Both Functional and Elegant
Trend Themes
1. Minimalistic Packaging - Minimalistic packaging focusing on simplicity and elegance creating a unique user experience.
2. Functional Packaging - Packaging that doubles as a functional item that is usable even after the product is gone.
3. Eco-friendly Packaging - Eco-friendly packaging that uses biodegradable materials and promotes sustainability.
Industry Implications
1. Food and Beverage Industry - Food and beverage industry can capitalize on simple, yet elegant product packaging for its natural ingredients branding.
2. Home Accessories Industry - Home accessories industry can benefit from functional packaging which also doubles as a piece of home decor.
3. Sustainable Packaging Industry - Sustainable packaging industry can focus on biodegradable products that carries the eco-friendly message promoting sustainable lifestyle.