The whimsical packaging for Pure beauty products was created as part of a project by designer Philippe Tyan, using a variety of vivid imaginary flowers and plants to set the different lotions, body oils, soaps and salts apart.
The imaginatively illustrated flora comes from the Codex Seraphinianus by Italo Calvino and Luigi Serafini, a book originally published in 1981. Although names like Ginseng, Vitamin D and Aloe have become fairly commonplace, Tyan describes that his concept was to create a packaging series that makes it look as if "All of these products were made from plants that were recently discovered in a virgin forest." Although paired with familiar names, the illustrations are intriguing and appeal to one's sense of curiosity.
Botanical Beauty Branding
Pure Beauty Products Are Packaged with Whimsical Plant Pictures
Trend Themes
1. Botanical Branding - Innovative packaging designs featuring whimsical plant illustrations for beauty products.
2. Nature-inspired Product Design - Creating appealing product packaging using nature-inspired illustrations as visual themes.
3. Imaginative Product Branding - Creating innovative branding by pairing product descriptions with imaginative, vibrant plant illustrations.
Industry Implications
1. Beauty and Personal Care Industry - Beauty product manufacturers can explore this trend of botanical branding to target consumers drawn to natural products in the personal care industry.
2. Graphic Design and Illustration Industry - Packaging designers and creatives can leverage this trend for botanical-inspired packaging for cosmetic products in the beauty industry.
3. Health and Wellness Industry - Branding and packaging design utilizing plant illustrations can be applied to health and wellness products that cater to consumers searching for natural options.