While alcoholic seltzers may be all the rage right now, still water fans can finally get in on the fun thanks to the debut of Pura Still Spiked Water.
Pura Still Spiked Water is an alcoholic drink that consists of "purified water, malt alcohol base, cane sugar, citric acid, natural flavors, coconut water powder, sodium benzoate (to preserve flavor)." In other words, the company filters some fermented malted barley extract and natural sugars into still water, and then adds natural flavoring to create a water-based beverage with a 4.5 percent ABV.
While the idea of alcoholic water may seem unusual, it makes perfect sense when you consider the way consumers are prioritizing their health. With Pura Still Spiked Water there's no bloating from carbonation and the calories are low thanks to the lack of excess sugar.
Alcoholic Still Water Drinks
Pura Still Spiked Water Combines Purified Water with a Bit of Booze
Trend Themes
1. Alcoholic Still Water - Opportunity for creating innovative alcoholic beverages by combining still water with alcohol and natural flavors.
2. Health-conscious Alcoholic Beverages - Disruptive innovation opportunity to cater to health-conscious consumers by offering low-calorie, non-carbonated alcoholic drinks.
3. Alternative Alcoholic Drinks - Growing trend of exploring alternative options to traditional alcoholic beverages, leading to the development of spiked water drinks.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of alcoholic still water to offer a new category of drinks that meet the demands of health-conscious consumers.
2. Alcohol Manufacturing - Opportunity for alcohol manufacturers to expand their product lines with innovative alcoholic still water drinks that appeal to a wider consumer base.
3. Health and Wellness Industry - The health and wellness industry can tap into the trend of health-conscious alcoholic beverages, providing consumers with low-calorie options that align with their lifestyle choices.