Maev, the woman-owned, human-grade raw dog food brand, recently launched a puppy-specific formula. Maev’s Puppy formula is specially designed for the nutritional needs of puppies, combining balanced whole foods (from sweet potato and green beans to blueberries and eggs), proteins, and targeted supplements to support digestion and early development, including cognition, vision, bone development, and muscle growth.
Maev's Puppy formula is flash-frozen to support plaque removal and dental hygiene. In addition to daily food, Maev offers freezer-friendly Bone Broth Toppers, which support joint and bone health, and Vitamin Bars, designed to supplement your dog’s nutritional blind spots in one easy bite.
Consumers can purchase Maev latest offering online. In addition, just in time for the holidays, the brand is launching an easy giftable subscription, so you can give pup parents delicious and nutritious food delivered straight to their doorstep for up to 3-months.
Flash-Frozen Dog Foods
Maev Is The First DTC Dog Food Brand To Launch A Puppy-Specific Formula
Trend Themes
1. Flash-frozen Dog Foods - The flash-freezing process can be applied to other types of pet food, creating opportunities for premium, fresh pet food delivery services.
2. Puppy-specific Formulas - The market for puppy-specific food formulas is growing, which creates an opportunity for new, innovative entrants to bring healthier dog food options to market.
3. Direct-to-consumer Pet Food Brands - Direct-to-consumer pet food brands are disrupting the traditional brick and mortar retail pet food market, and creating opportunities for premium, personalized pet food delivery services.
Industry Implications
1. Pet Food Delivery Services - The pet food delivery industry can take advantage of technology like flash-freezing to create premium pet foods with longer shelf lives, opening up new opportunities for direct-to-consumer sales.
2. Pet Health and Nutrition - The pet health and nutrition industry can benefit from research into the nutritional needs of puppies, and offer solutions like puppy-specific food formulas that support early development and growth.
3. E-commerce Pet Retail - E-commerce pet retail businesses can use personalized subscription services like Maev's to create an advantage in the highly competitive pet food market.