Jennifer Anniston broke into the haircare category with the 2021 launch of LolaVie, and in 2024, the celebrity brand added Puppy Love Dog Shampoo to its portfolio. LolaVie's first shampoo for dogs extends the care offered to human hair to dog fur with high-quality ingredients to soothe, balance and share the sweet scent of the brand's signature blend of herbal, citrus and woody notes.
The 96% naturally derived, pH-balanced formula features a coconut-derived conditioning blend for its gentle yet effective cleansing powder, plus calming colloidal oats, vegetable ceramides, upcycled orange pulp, and a coconut milk yogurt probiotic.
100% of profits from the vegan and cruelty-free shampoo for all dogs support The Clydeo Fund, the initiative founded by Anniston to help rescue and rehabilitate animals in need.
Soothing Probiotic Dog Shampoos
LolaVie's Puppy Love Dog Shampoo Features Upcycled Ingredients
Trend Themes
1. Probiotic Pet Care - Incorporating probiotics into pet care products presents a shift towards more holistic and health-focused solutions for animal hygiene.
2. Upcycled Ingredients - Utilizing upcycled ingredients in pet shampoos emphasizes sustainability and innovation in product formulation, reducing waste and promoting eco-friendly practices.
3. Celebrity-endorsed Pet Products - The growing prevalence of celebrity-endorsed pet products illustrates the significant impact of star power in influencing consumer choices and expanding brand reach.
Industry Implications
1. Pet Care - The pet care industry continues to evolve with advanced formulations and ingredients that cater to more health-conscious pet owners.
2. Sustainable Consumer Goods - The trend of integrating upcycled materials in products highlights the sustainable consumer goods industry's commitment to reducing environmental impact.
3. Celebrity Branding - The rise of celebrity branding in niche markets underscores its effectiveness in driving awareness and credibility for new product lines.