Nordstrom wants you to stay in their store and shop for every member of the family, and these days, a lot of Americana’s include their pets as kin. With the credit crunch looming, this Christmas will be a rough retail season, so keeping customers in the store is vital to a successful season. For this reason, Nordstrom wants to provide one stop shopping, including for your pooch or other pets. They have everything from crystal paw prints, bones and pirate skulls on pendants and travel food and water dishes which are just too dog-gone cute. They are all part of the special Nordstrom crystal collection.
They also have options for cats such as the necklace with a fish skeleton.
Diamonds for Dogs
Nordstrom Targets Spoiled Puppies
Trend Themes
1. Pet Pampering - As pets are considered more and more as family members, businesses that offer pet pampering will disrupt the traditional pet care industry
2. In-store Pet Products - Providing in-store products for pets can keep customers in the store longer and create a competitive advantage for retailers
3. Luxurious Pet Accessories - The trend towards luxury pet accessories creates opportunities for businesses to offer high-end products for niche markets
Industry Implications
1. Pet Care - The pet care industry can be disrupted by businesses offering pampering services and luxurious accessories for pets
2. Retail - Offering in-store products for pets can give a competitive advantage to retailers and increase the time customers spend in the store
3. Jewelry - Expanding product lines to include high-end pet accessories creates new opportunities for businesses in the jewelry industry