The immense popularity of the pumpkin spice latte has led to the creation of many seasonally spiced products over the years, including several pumpkin spice shakes that incorporate the fall favorite spice blend. This year, The Hummus & Pita Co. is helping consumers to enjoy a new take on the classic autumnal beverage with a chickpea-based beverage.
The Pumpkin Spice Hummus Shake is an all-natural, healthy and guilt-free beverage that is made with garbanzo beans, banana, dates, almond milk, natural pumpkin puree and The Hummus & Pita Co.'s own pumpkin spice blend.
As part of its quest to dominate the American-Mediterranean fast-casual market, The Hummus & Pita Co. is making the Hummus Shake a main part of its menu. As founder Dave Pesso describes, "Dairy Queen has the Blizzard, Wendy’s has the Frosty and now every Hummus and Pita Co will feature The Hummus Shake."
Spiced Pumpkin Hummus Shakes
The Hummus & Pita Co. Launched a Chickpea-Based Pumpkin Spice Shake
Trend Themes
1. Chickpea-based Shakes - Disruptive innovation opportunity: Blend chickpeas with other flavors to create unique and healthy beverages.
2. Seasonal Spice Blends - Disruptive innovation opportunity: Experiment with different spice blends to create new and exciting flavor profiles for beverages and food products.
3. Alternative Fast-casual Beverages - Disruptive innovation opportunity: Develop innovative beverage options that cater to health-conscious customers in the fast-casual dining market.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new ingredients and combinations to create unique and healthy food and beverage options.
2. Fast Food - Disruptive innovation opportunity: Incorporate healthier and alternative options into fast food menus to cater to changing consumer preferences.
3. Mediterranean Cuisine - Disruptive innovation opportunity: Infuse traditional Mediterranean dishes and flavors with modern twists to attract a wider customer base.