ELLENOS, the Seattle-based Greek yogurt brand praised for its traditional recipe and hand-crafted process, recently debuted a new, seasonally-favorable offering — the Pumpkin Pie LTO. The delicious to-go pie is made with its iconic Greek Yogurt, enhanced with a swirl of pumpkin puree and a pumpkin crumble on top for a convenient yet delicious twist on the classic Pumpkin Pie.
The new Pumpkin Pie LTO is made with ELLENOS' beloved Greek Yogurt, based on a family recipe handed down for generations and made with fresh milk sourced directly from a single local farmer. The pumpkin puree, on the other hand, is made in-house from whole food ingredients to create a better-for-you pumpkin pie alternative. Plus, the healthier treat boasts 15 grams of protein per 7-ounce serving, making it ideal for health-conscious consumers.
Greek Yogurt-Infused To-Go Pies
The ELLENOS Pumpkin Pie LTO is Made From Hand-Crafted Greek Yogurt
Trend Themes
1. Greek Yogurt-infused To-go Pies - Disruptive innovation opportunity: Creating unique and convenient dessert options by incorporating Greek yogurt into traditional recipes.
2. Pumpkin Pie LTO - Disruptive innovation opportunity: Developing limited-time offerings with seasonal flavors to attract customers and drive sales.
3. Health-conscious Consumers - Disruptive innovation opportunity: Meeting the demand for healthier desserts by offering protein-rich alternatives to traditional treats.
Industry Implications
1. Greek Yogurt - Disruptive innovation opportunity: Experimenting with Greek yogurt as a versatile ingredient in various food categories, beyond breakfast and snacks.
2. Dessert Industry - Disruptive innovation opportunity: Creating innovative and healthier dessert options to cater to the evolving consumer preferences.
3. Seasonal Foods - Disruptive innovation opportunity: Capitalizing on seasonal ingredients and flavors to create unique limited-time offerings that generate excitement and drive customer engagement.