Frisch’s Big Boy wants to help consumers ease into fall with two cool and cream new drinks: the Pumpkin Frappe and the Pumpkin Cold Brew.
While pumpkin-flavored coffee drinks are nothing new, most offerings tend to be on the warm side. With its two new autumnal drinks, Frisch’s Big Boy is giving consumers a way to get their pumpkin fix, without giving up iced coffee.
For those who prefer something on the sweeter side, the new Pumpkin Frappe is a richly blended option that features a burst of pumpkin spice and a creamy whipped topping. On the other hand, the new Pumpkin Cold Brew combines the rich and intense flavors of cold brew with pumpkin spice flavor and either milk or oat milk.
Creamy Pumpkin Frappes
Frisch’s Big Boy is Serving Up a New Pumpkin Frappe This Fall
Trend Themes
1. Pumpkin-flavored Cold Coffee Drinks - The trend of pumpkin-flavored cold coffee drinks is growing, presenting an opportunity for coffee shops to offer new seasonal beverages.
2. Alternative Milk Frothed Drinks - Offering alternative milk frothed drinks like oat milk in pumpkin-flavored beverages is a disruptive innovation opportunity for cafes looking to cater to dairy-free and vegan consumers.
3. Seasonal Specialty Blends - Creating seasonal specialty blends like the Pumpkin Frappe or Pumpkin Cold Brew can attract consumers seeking unique beverage offerings during specific times of the year.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the growing trend of pumpkin-flavored cold coffee drinks by offering unique seasonal beverages like the Pumpkin Frappe and Pumpkin Cold Brew.
2. Alternative Milk Producers - Alternative milk producers have the opportunity to partner with coffee shops to offer dairy-free and vegan options in pumpkin-flavored beverages like the Pumpkin Frappe and Pumpkin Cold Brew.
3. Food and Beverage Manufacturers - Food and beverage manufacturers can develop seasonal specialty blends like the Pumpkin Frappe and Pumpkin Cold Brew to add to their product lineup and stay competitive during specific times of the year.