PUMA and Chinatown Market work in collaboration in celebration of the NBA All-Star games that happened this past weekend in Charlotte. The collaborative capsule marks the duo's second limited apparel series and it was showcased at a pop-up on the day of the games at a Puma Lab by Foot Locker. The collection is comprised of a broad range of graphics that are designed to replicate something that is hand-drawn.
It takes the classic aesthetic of Puma and the custom features of Chinatown Market, resulting in re-imagined graphic prints. In terms of the silhouettes, there are hoodies, tees, tote bags, and hats -- all of which boast design influences of both labels. The color palette is predominantly black and white as the foundational canvas, with purple and yellow accenting details.
Basketball-Celebratory Apparel
PUMA and Chinatown Market Join Forces for an NBA All-Star Capsule
Trend Themes
1. Collaborative Apparel - Opportunity to disrupt the fashion industry by creating limited edition collaborations that combine the aesthetics of different brands.
2. Hand-drawn Graphics - Disruptive innovation opportunity to incorporate hand-drawn graphics into mainstream fashion, giving a unique and artistic touch to clothing.
3. Re-imagined Graphic Prints - Possibility to disrupt the apparel industry by re-imagining graphic prints and creating fresh and eye-catching designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by exploring unique collaborations and incorporating new design elements.
2. Graphic Design - Possibility to disrupt the graphic design industry by creating graphics specifically for apparel that capture a hand-drawn aesthetic.
3. Streetwear - Opportunity to disrupt the streetwear industry by re-imagining graphic prints and creating apparel with a fresh and unique style.