Luma Grothe took to the life of a cowgirl like a horse takes to oats in the 'Bang! Bang!' editorial featured in Pulp Magazine's #9 issue.
Grothe looks like a sophisticated urban cowgirl from the 70s. This is a woman who is not afraid to use a pocket knife, swig from a flask or hop in the saddle (in fact, she'd prefer to take the reins); nor is she intimidated by the big city.
Fashion editor Renata Correa was responsible for picking out Grothe's heavily-fringed pieces, from chaps to ponchos to a pair of star-shaped nipple pasties. Daniel Hernandez took care of Grothe's beauty needs, providing her with sun-kissed cheeks and a voluminous afro. The editorial was lensed by photographed Nicole Heiniger.
Urban Cowgirl Editorials
Luma Grothe Stars in Pulp Magazine's #9 Issue
Trend Themes
1. Sophisticated Western Fashion - Disruptive innovation opportunities lie in creating modern and refined interpretations of traditional western fashion.
2. Empowered Urban Lifestyle - Opportunities for disruptive innovation can be found in empowering city dwellers to embrace a self-reliant and adventurous lifestyle.
3. Afrocentric Beauty - Disruptive innovation opportunities exist in celebrating and promoting diverse beauty standards, including afrocentric beauty.
Industry Implications
1. Fashion - The fashion industry can explore new designs that blend western and urban elements, creating a unique and sophisticated style.
2. Lifestyle - The lifestyle industry can cater to the growing demand for urban cowgirl-inspired products, providing tools and resources for a self-sufficient and adventurous lifestyle.
3. Beauty - The beauty industry can embrace and showcase diverse beauty standards by featuring afrocentric hairstyles and makeup looks in mainstream media.