For a limited time, Smashburger is adding the 'Pulled Pork Tailgater Burger' to its menu at select restaurant locations in the US. Customers can order the burger with a $2 beer, as a part of the chain's nationwide beer special.
The Pulled Pork Tailgater Burger is made with Certified Angus Beef, slow-smoked pulled pork, caramelized onions, melted Swiss cheese, and served on a salty pretzel bun that's spread with Smashburger's spicy mustard sauce. With the mouth-watering combination, the chain aims to appeal to the many consumers in the US looking to prepare for game day.
Smashburger President Carl Bachmann spoke to the new menu addition, stating "We’re hoping this burger, paired with any of our delicious sides or shakes, will bring the excitement of any game day gathering straight into our guests’ homes."
Tailgate-Ready Burgers
Smashburger's 'Pulled Pork Tailgater Burger' is Offered at Select Locations
Trend Themes
1. Tailgate-ready Burgers - Smashburger's 'Pulled Pork Tailgater Burger' is a limited-time menu addition that targets game day consumers.
2. Beer Specials - Smashburger's offering of a $2 beer with the Pulled Pork Tailgater Burger creates a value proposition for customers.
3. Flavorful Combinations - Smashburger's mix of slow-smoked pulled pork, caramelized onions, melted Swiss cheese, and spicy mustard sauce on a pretzel bun creates an innovative and indulgent taste experience for customers.
Industry Implications
1. Fast Food - The fast food industry can explore the trend of tailgate-ready burgers to attract game day consumers and increase sales.
2. Restaurant Chains - Restaurant chains can consider offering beer specials with specific menu items to enhance customer value and promote their brand.
3. Flavor Food Suppliers - Flavor food suppliers have an opportunity to develop innovative and unique ingredients to cater to the demand for flavorful burger combinations like Smashburger's Pulled Pork Tailgater Burger.