Jerky is a growing snack food category and Oberto is capitalizing on the ongoing demand by launching its first-ever Pulled Pork Jerky. Not only is the new snack food a delicious new way to enjoy a classic BBQ dish, but it is also a rich source of protein.
Oberto's new Pulled Pork Jerky is a brand new product set to launch nationwide in August of 2018. The new jerky is part of the brand's "bigger mission to provide more delicious, convenient, and better for you snacking products to enable people to make better choices for a healthier and happier life." As a result, the jerky combines distinctive BBQ flavors with minimally processed ingredients for a healthy on-the-go snack food.
Snackable Pulled Pork Jerky
Oberto is Launching Its First-Ever Pulled Pork Jerky
Trend Themes
1. Growing Jerky Market - The increasing demand for jerky products presents an opportunity for companies to innovate and introduce new flavors and variations of jerky snacks.
2. Protein-rich Snacks - The popularity of protein-rich snacks creates an opportunity for brands to develop innovative products that provide a convenient and healthy source of protein.
3. Better-for-you Snacking - Consumers' desire for healthier snack options creates space for brands to develop snacks that are delicious, convenient, and made with minimally processed ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for jerky snacks by introducing innovative flavors and healthier options.
2. C-store and Snack Food Retail - Convenience stores and snack food retailers have an opportunity to stock up on pulled pork jerky and other protein-rich snacks to cater to the increasing consumer demand for on-the-go and healthier snacking options.
3. Health and Fitness - The health and fitness industry can leverage the popularity of protein-rich snacks by partnering with jerky brands or developing their own line of nutritious and tasty protein snacks.