Gold&Green Foods is a Finnish food company that's committed to innovating in the plant-based meat industry and it is now disrupting the meat category with its first product, Gold&Green
Pulled Oats.
As its name suggests, the meat substitute is made from a blend of oat bran, whole grain oat flour and oat protein, as well as pea protein, faba bean protein, oil, and salt. The products are offered in flavors like the original Nude, Tomato and Ginger, all of which boast a texture that's comparable to pulled meat, without replicating the exact flavor experience.
The packaging of the products is decorated with designs by Finnish artist Toni Halonen, representing a "a beast looking for a source of perfect protein for itself."
Oat-Based Protein Shreds
Green&Gold's 'Pulled Oats' Boasts More Protein Than Chicken or Beef
Trend Themes
1. Oat-based Meat Alternatives - Increased demand for plant-based protein sources presents a disruptive innovation opportunity for oat-based meat alternatives.
2. Multi-protein Blends - The trend towards multi-protein blends in meat substitutes presents a disruptive innovation opportunity for companies to create diverse, nutrient-dense products using a variety of plant-based protein sources.
3. Novel Packaging Design - Using creative packaging designs, like Gold&Green's collaboration with artist Toni Halonen, can differentiate products in the crowded plant-based food market and create a unique and compelling brand identity.
Industry Implications
1. Plant-based Protein - The plant-based protein industry is poised for growth and disruptive innovation with the increasing popularity of meat alternatives like Gold&Green's Pulled Oats.
2. Meat Alternatives - Meat alternative companies can leverage the trend towards oat-based protein products and multi-protein blends to create diverse and appealing products that cater to both meat-eaters and vegetarians/vegans alike.
3. Food Packaging Design - The food packaging design industry can help plant-based food companies differentiate their products and create a unique brand identity with creative and compelling designs, like Gold&Green's collaboration with Finnish artist Toni Halonen.