The Pub Schweppes 2014 Commercial based off its campaign 'What Did You Expect?*' stars Penelope Cruz. The actress is known for her sex appeal and fiery persona, so she was deemed the perfect fit for this provocative commercial.
The commercial showcases Penelope moving through a crowded bar with all eyes on her. However, she does not take her gaze off of what appears to be her target: an equally attractive blonde female. The female is beyond distracted from her heterosexual conversation and stares back lustfully.
Of course, the Latina beauty was actually heading over to take a sip of her favorite soda. "What did you expect?" This ad is just as sultry as the previous ones that starred Nicole Kidman and Uma Thurman, all of which were directed by Paris-based agency Fred&Farid;.
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
Trend Themes
1. Sensual Beverage Commercials - Brands could create provocative ads featuring actors or models to attract customers and stand out in the crowded beverage market.
2. Celebrity Endorsements - Partnering with famous and alluring celebrities like Penelope Cruz or Nicole Kidman could give brands a competitive edge and increase sales.
3. Targeting Niche Markets - Soda brands could target specific demographics, such as the LGBTQ+ community, by featuring same-sex couples in their advertisements and promoting inclusivity.
Industry Implications
1. Beverage - The beverage industry could utilize suggestive advertising to differentiate their products and gain consumer interest.
2. Entertainment - Celebrities and popular culture could be utilized for marketing campaigns to engage potential consumers in the entertainment industry.
3. Advertising - Advertising agencies could specialize in creating provocative ads to attract attention and increase sales for clients in various industries.