Daily Paper showcased its collection for the Spring/Summer 2020 season entitled 'Psychic Sense' which follows a theme surrounded by its namesake. The capsule features a series of tees, hoodies, and sweaters that are adorned in custom graphic prints that inspire consumers to explore their sixth sense. This spotlights a space of the 'Rebirth Stage, Self-reflection, growth and mindset."
The brand also feature tie-dye color palettes alongside soft washed out colors including 'Kentucky blue' alongside bold colors including 'Sharp green.' The seasonal capsule is spotlighted by the 'Kentucky blue' Henken tee which is detailed with a traditional African flyer that is morphed to a psychedelic twist. Additional standout items include the 'Shibori' tie-dye charkra report image on the Hershi sweater and the Halgra hoodie with healing stone graphics.
Psychic-Themed Bright Streetwear
Daily Paper Unveils the Psychic Sense Collection for SS20
Trend Themes
1. Psychic-themed Streetwear - Opportunity for disruptively innovative fashion designs and accessories inspired by psychic themes.
2. Exploring the Sixth Sense - Opportunity for disruptive consumer experiences and technologies that encourage self-reflection and personal growth.
3. Bold and Soft Color Palettes - Opportunity to innovate in color choices and combinations for apparel, home décor, and other industries.
Industry Implications
1. Fashion - Opportunity for fashion brands to create unique collections inspired by psychic themes and bold color palettes.
2. Psychic Services - Opportunity for psychic services to collaborate with fashion brands to create psychic-themed merchandise and experiences.
3. Home Décor - Opportunity for home décor brands to incorporate bold and soft color palettes inspired by the Daily Paper collection.