Primark, a well-known, affordable high street fashion retailer based in the UK, recently announced a new line of vegan and cruelty-free skincare called 'PS... Naturals.' Products range from a Gentle Face Wash, a Balm To Oil Cleanser, a Daily Moisturiser, Cleansing Wipes, and an Overnight Sleep Mask -- all of which is priced under £3, making the vegan-friendly line affordable and accessible to the masses.
The range has been certified by the Vegan Society -- a "prestigious trademark" that ensures the product is made ethically and is devoid of animal products. Moreover, the line boasts products that are at least 90% natural in origin. The PS...Naturals range is perfect for individuals looking for inexpensive skin care products and consumers can find the line in Primark stores across Europe.
Affordable Vegan-Friendly Skincare Lines
Primark Launched the New 'PS... Naturals' Skincare Line
Trend Themes
1. Affordable Vegan Skincare - Disruptive innovation opportunity: Develop a line of vegan skincare products that are affordable and accessible to the masses.
2. Cruelty-free Products - Disruptive innovation opportunity: Create a range of skincare products that are certified cruelty-free and ethically made.
3. Natural Skincare - Disruptive innovation opportunity: Formulate a line of skincare products that are at least 90% natural in origin.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Expand into skincare products for fashion retailers to tap into the growing demand for vegan and cruelty-free options.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Incorporate natural and affordable skincare products into the existing beauty and cosmetics industry.
3. Mass Market Retail - Disruptive innovation opportunity: Develop a line of vegan-friendly skincare products for mass market retailers, making high-quality skincare accessible to a wider audience.