OnlineSchools.com has compiled a detailed comparison about how the fathers of today differ from their own dads in this informative Proud Papas infographic.
Perhaps one of the biggest changes documented in the chart was the increased role that fathers in the present day have when it comes to household duties and child-rearing. Approximately 70 per cent of the daddies out there cook, clean, watch the kids and run errands as compared to seeing only 30 per cent, or less, of their older counterparts participating in these roles.
Also interesting to note was that the survey found that fathers were more active online than mothers were and had more online friends or followers, updated content more frequently and spent 50 per cent more time with their children online than their female mate.
Modern Parenting Statistics
The Proud Papas Infographic Shows How Dads Have Evolved Over Time
Trend Themes
1. Increased Father Involvement - The trend of fathers taking on more household duties and child-rearing presents opportunities for innovative products and services catered towards modern dads.
2. Digital Fatherhood - The trend of fathers being more active online and spending more time with their children online opens up potential for digital platforms and apps that facilitate father-child interactions.
3. Changing Gender Roles - The trend of fathers challenging traditional gender roles offers opportunities for brands to create inclusive marketing strategies and products that cater to the modern family.
Industry Implications
1. Parenting and Family Services - Companies in this industry can develop innovative tools and resources to support fathers in their new roles and tasks.
2. Technology and Social Media - Industries related to technology and social media can create platforms and apps that enable fathers to connect with their children and share parenting responsibilities online.
3. Marketing and Advertising - Brands in this industry can tap into the changing gender roles by creating inclusive and diverse campaigns that resonate with modern dads.