Off the Grid is a new waffle brand that's helping consumers fuel themselves first thing in the morning with satiating, flavorful protein waffles. The brand is introducing classic waffle flavors like Vanilla Buttermilk, Cinnamon Brown Sugar and Wild Blueberry with 12 grams of complete protein per serving.
The brand's complete protein comes from a combination of soy protein isolate, whey protein concentrate, whole wheat flour, egg whites, hemp seeds and cage-free whole eggs, offering a formula that's Non-GMO Project Verified, packed with 100% whole grains and free from artificial colors and flavors.
While a number of brands are now offering protein-packed pancakes and waffles for breakfast, Off the Grid sets itself by sharing extra-nourishing options that contain just the right amounts of all nine essential amino acids.
Frozen Protein Waffles
Off the Grid's Waffles Offer 12 Grams of Complete Protein Per Serving
Trend Themes
1. Protein-packed Breakfast - Opportunity to develop innovative breakfast products that offer high protein content for satiation and nutrition.
2. Non-gmo and Whole Grain - Opportunity for food brands to cater to health-conscious consumers by offering Non-GMO and whole grain options in their products.
3. Plant Protein Alternatives - Opportunity for food companies to explore plant-based protein sources and create alternatives to cater to vegan and vegetarian consumers.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to create protein-rich breakfast options to meet growing consumer demand for healthy and convenient morning meals.
2. Health and Wellness - Opportunity for the health and wellness industry to promote and develop products that emphasize Non-GMO, whole grain, and protein-rich options to support a healthy lifestyle.
3. Food Technology - Opportunity for food technology companies to innovate and create new ways of incorporating protein sources into breakfast products, utilizing plant-based alternatives.