While a number of start-ups are exploring cultured meat products for human consumption, Wild Earth is setting itself apart with protein dog treats that are lab-grown and meatless. Wild Earth's innovative, sustainable and cruelty-free pet food product is made with cultured fungi protein. Fermented koji is a type of fungus that's commonly used to make products like soy sauce or miso soup and this is a key component of the next-generation dog treats, along with a tried-and-true favorite, peanut butter. Like meat, the product is a complete protein that provides all of the amino acids that a dog requires.
Many people are exploring plant-based diets for ethical and environmental reasons yet the majority of those with pets are limited when it comes to the diets of their animal companions, as commercial pet food products come from an industry with a large carbon footprint.
Cultured Meat-Free Dog Treats
Wild Earth's Protein Dog Treats are Made with Ancient Koji
Trend Themes
1. Cultured Meat-free Dog Treats - Opportunity for start-ups to develop lab-grown and meatless pet food products using alternative protein sources such as cultured fungi.
2. Sustainable and Cruelty-free Pet Food - Potential for creating innovative and eco-friendly pet food products that prioritize animal welfare and sustainability.
3. Plant-based Diets for Pets - Emerging trend of offering plant-based diets for pets, responding to the demand for ethical and environmentally-friendly pet food options.
Industry Implications
1. Alternative Protein - Opportunity for companies specializing in alternative protein sources, such as cultured fungi, to enter the pet food market.
2. Sustainable Pet Food - Potential for companies focused on creating sustainable and eco-friendly pet food products to disrupt the traditional pet food industry.
3. Plant-based Pet Food - Opportunity for companies developing plant-based pet food products to cater to the growing demand for ethical and environmentally-conscious pet diets.