While there are plenty of protein bars that are made with gluten, dairy, soy and artificial sweeteners, Siren Snacks set out to create reinvented protein bites with plant-based, anti-inflammatory ingredients.
Siren Snacks' plant-powered protein bites are offered in indulgent varieties like Chocolate Brownie, Cookie Dough and Snickerdoodle, which are entirely free of grains and GMO ingredients. These nourishing protein bites pack a punch thanks to the inclusion of pea protein and chicory root fiber and a hint of sweetness thanks to natural sweeteners like stevia and monk fruit.
In the form of bite-sized snacks, these treats make it easy for consumers to regulate the amount of protein they wish to consume, with a single-serve pack containing 12 grams of protein with four grams of fiber and 11 grams of sugar or less.
Plant-Powered Protein Bites
Siren Snacks is Reimagining the Protein Bar as a Free-From Product
Trend Themes
1. Plant-based Protein - The trend of plant-based protein is disrupting the traditional protein industry by offering consumers a healthier and more sustainable alternative.
2. Anti-inflammatory Ingredients - The use of anti-inflammatory ingredients in protein products presents an opportunity for companies to tap into the growing demand for functional foods that promote wellness.
3. Single-serve Snacks - The rise of single-serve protein snacks allows consumers to easily control their protein intake, providing a convenient and portion-controlled option in the snacking industry.
Industry Implications
1. Plant-based Food - The plant-based food industry has the opportunity to innovate and create new and delicious products that cater to the increasing demand for plant-powered protein options.
2. Functional Food - The functional food industry can explore incorporating more anti-inflammatory ingredients in their products to meet the growing consumer interest in foods that promote health and wellness.
3. Snack Food - The snack food industry can leverage the popularity of single-serve snacks to develop protein-packed options that cater to health-conscious consumers looking for convenient and portion-controlled choices.