At a time when people are looking for high-protein baking mixes, Cricket Bakery is introducing an option made with insects as the "future of food." The baking mixes from the Sydney-based brand introduce familiar food products like banana bread and pancakes that feature insect protein as the main ingredient, which has the potential to reshape the way people feel about eating insects.
With its insect protein-based products, Cricket Bakery is developing sustainable solutions that have the potential to address the fact that alternate food sources will be needed to keep up with the demands of the ever-growing population. Cricket Bakery targets both home cooks and health-conscious consumers with its uplifting, fresh and clean product packaging.
Insect Protein Baking Mixes
Cricket Bakery's Mixes Make Loaves, Banana Bread & Pancakes
Trend Themes
1. High-protein Baking Mixes - Opportunity to cater to the increasing demand for high-protein baking mixes by incorporating alternative protein sources like insects.
2. Insect Protein as Future Food - Disruptive innovation potential in introducing insect protein as a main ingredient in familiar food products like banana bread and pancakes.
3. Sustainable Food Solutions - Opportunity to develop sustainable food solutions that address the need for alternate food sources to meet the demands of a growing population.
Industry Implications
1. Baking Mixes - Incorporating insect protein into baking mixes presents an innovative opportunity for the baking mixes industry to meet the evolving consumer preferences.
2. Alternative Protein - The alternative protein industry can benefit from incorporating insect protein as a main ingredient, expanding the range of available options for health-conscious consumers.
3. Food Packaging - The food packaging industry can explore new design approaches to create packaging that is uplifting, fresh, and clean to attract home cooks and health-conscious consumers.