Designs like face masks and protective visors have appeared on fashion runways for years but they've become more than just style accessories during a pandemic. Louis Vuitton is introducing a face shield of its own that's high-end and monogrammed in its signature style, and it's a functional accessory that also doubles as a face visor.
Officially called the LV Shield, the design is meant to be secured around the wearer's head and the visor, made from a photochromatic material, can be flipped up to be used as a sun cap. Since the material is responsive to light, it darkens in direct sunlight, changing from a clear to a tinted material to offer shielding from the sun's powerful rays.
This design is indicative of the future of fashion for the foreseeable future, as people are looking for personal protection solutions that can easily be integrated into daily life.
Luxe Protective Visors
Louis Vuitton's Face Shield Doubles as a Piece of Headwear
Trend Themes
1. Fashionable Protective Accessories - The emergence of high-end face shields like the LV Shield shows a trend towards fashionable personal protective accessories.
2. Multi-purpose Functionality - The LV Shield's ability to double as both a face shield and a sun cap highlights the trend towards multi-purpose functionality in protective gear.
3. Integration of Safety in Fashion - The demand for personal protection solutions that seamlessly integrate into daily life is driving the trend of safety becoming a prominent aspect of fashion.
Industry Implications
1. Fashion Accessories - The emergence of luxe protective visors creates new opportunities for the fashion accessories industry to expand its product offerings.
2. Personal Protective Equipment (PPE) - The high-end design and multi-functional capabilities of the LV Shield represent an opportunity for the PPE industry to innovate and cater to style-conscious consumers.
3. Fashion Retail - The integration of safety features into fashion items like the LV Shield presents opportunities for the fashion retail industry to tap into the growing demand for stylish protective wear.