Nail brand O.P.I. is now expanding beyond the world of nail polish with a new skincare collection called 'ProSpa.'
Products in the ProSpa collection such as the Micro-exfoliating Hand Polish, Advanced Callus Softening Gel and Soothing Soak for the feet put an emphasis on the care of the skin of the feet and hands—all of which will help to make the use of the brand's polish products look all the better.
The ProSpa range was developed in collaboration with renowned dermatologist Dr. Zena Gabriel, who says: "ProSpa takes the best attributes of facial skin care and incorporates them into products designed for hands and feet." Naturally, the collection features specially selected moisturizing ingredients like cupuaçu butter and white tea extract.
Nail-Focused Skincare Collections
O.P.I.'s 'ProSpa' Collection Focuses on Hand and Foot Care
Trend Themes
1. Nail-focused Skincare - Expanding skincare collections specifically targeting hand and foot care create opportunities for disruptive innovation in the beauty industry.
2. Hand and Foot Care - Increased focus on hand and foot care products presents opportunities for disruptive innovation in the personal care industry.
3. Collaborative Skincare - Collaborations between skincare brands and dermatologists to create specialized hand and foot care products present opportunities for disruptive innovation in the skincare industry.
Industry Implications
1. Beauty Industry - The beauty industry can explore new products and techniques for nail-focused skincare to meet the growing demand.
2. Personal Care Industry - The personal care industry can develop innovative products for hand and foot care to cater to consumers' specific skincare needs.
3. Skincare Industry - The skincare industry can collaborate with dermatologists to create advanced hand and foot care products that combine the benefits of facial skincare with targeted care for hands and feet.