If the Greenland ice cap melts, sea level will change markedly. The Watermarks Project wants to drive home this point by using projectors to mark the high water line on existing structures. It certainly would be a hard message to over-look.
Projectors are used regularly for art projects and advertising messages. In keeping with the times, the activists are adapting.
Implications - Projected publicity provides companies with an inexpensive, semi-permanent, and extremely creative way to communicate a message. Considering that this technique is fairly new, consumers will be attracted to it because of its novelty, as well as the room it gives for utter and complete creativity since it allows for use of public property without making a tangible mark.
Projection Activism
‘The Watermarks Project' Beams Faux High Water Lines on Building
Trend Themes
1. Projection Activism - Projection activism is a new trend in activism that utilizes projectors to mark messages on public structures.
2. Projected Publicity - This trend provides businesses with an inexpensive and creative way to communicate their message through the use of projectors.
3. Adaptive Artistic Use of Technology - Activists are adapting to the times using projectors for artistic and creative messaging.
Industry Implications
1. Advertising - Companies in the advertising industry can utilize projected publicity to attract customers with innovative and creative messages.
2. Environmental Awareness - The Watermarks Project is aligned with the environmental awareness industry by using a creative way to highlight climate change
3. Public Art - The use of projectors for art projects is becoming increasingly popular and provides artists with a new way to display their work.