Profusion orzo is a new product range from Windmill Organics formulated with the nutritional and cooking preferences of today's consumer in mind to help them strike a delicious balance on their next meal.
The product comes in chickpea and red lentil varieties, which are both packed with protein, have a gluten-free formulation and are versatile enough to be used in a wide range of recipes. The product is making its debut in the UK market where shoppers can pick it up in 250-gram bags priced at £3.09 each.
Founder and Director of Windmill Organics Noel McDonald spoke on the Profusion orzo range saying, "The ethos of our Profusion brand is about extracting the most nutrient-dense foods from the plant world and combining them cleverly, to create fuel perfect for active bodies and brains. And with that in mind, we’re delighted to announce the arrival of this new gluten-free orzo range and are confident the combination of high protein content, vegan-friendly, and organic attributes will ensure it’s a hit amongst flexitarians, vegans, eco and health-conscious consumers, and a whole variety of shoppers with specific dietary needs."
High-Protein Plant-Based Pasta Products
The Profusion Orzo Come in Two Variety Options
Trend Themes
1. High-protein Plant-based Options - Incorporating plant-based protein in innovative food products is gaining momentum within the health-conscious consumer market.
2. Gluten-free Product Development - The rise of gluten-free formulations in consumer goods is catering to the growing demand for alternative dietary options.
3. Versatile Recipe Ingredients - Creating versatile food ingredients that can be used in a wide range of recipes presents opportunities for culinary creativity and convenience.
Industry Implications
1. Food & Beverage - In the food and beverage industry, there is an opportunity to capitalize on the growing trend towards high-protein, plant-based products.
2. Health & Wellness - The health and wellness industry can tap into the demand for gluten-free products that cater to specific dietary preferences and requirements.
3. Retail & Consumer Goods - The retail and consumer goods sector can benefit from offering versatile recipe ingredients that meet the needs of diverse consumer lifestyles and preferences.