Secure Lettuce Bags

Organic Girl's Produce Bags Feature a Resealable Velcro Closure

Knowing that the freshness that produce bags are able to supply are only as good as the closures on them, Jennie Freeman from Organic Girl set out to design a better way to maintain the freshness of romaine hearts.

The produce bag manufactured by Emerald Packaging includes several details to lock in freshness, such as anti-fog features to prevent the buildup of moisture, as well as a Velcro closure. In contrast to the standard zipper closure, this makes the process of fastening the standing bag much more secure. The design is completed with a handle that makes it extremely easy to grab a bag of the lettuce and go.

Because this produce pouch prominently displays the lettuce through the clear front window, this winning combination of design elements lessens the chance of a consumer coming across wilted lettuce.
Trend Themes
1. Anti-fog Produce Bags - Incorporating anti-fog features into produce bags is a disruptive innovation opportunity that can improve the freshness of fruits and vegetables.
2. Secure Velcro Closure - Creating secured produce bags with a Velcro closure instead of a standard zipper-closure is a trend that can set you apart from other manufacturers.
3. Clear Front Window Produce Bags - Produce bags with a clear front window to showcase the produce is a trend to attract consumers and reduce the chances of selling wilted produce.
Industry Implications
1. Packaging Industry - Packaging companies can explore incorporating new features such as anti-fog technology and Velcro closures to differentiate their products.
2. Agriculture Industry - The agriculture industry can benefit from partnering with packaging companies to create new and innovative ways to maintain the freshness of fruits and vegetables.
3. Retail Industry - Retailers can benefit from offering innovative produce bags with clear front windows and securing closures to improve customer satisfaction and reduce waste.

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