This summer, KÖE Kombucha is expanding its range of fruit-forward organic probiotic kombucha beverages with two fresh new flavors: KÖE Tropical and KÖE Watermelon. While the Tropical flavor melds a medley of pineapple, citrus and guava for a refreshing and exotic taste, the Watermelon variety is enhanced with a zesty splash of lime.
These better-for-you beverages are packaged in 12-ounce recyclable aluminum cans, which makes them easy to take on the go, and easy to responsibly dispose of after use. These two juicy new flavors join the existing fruit-forward, low-calorie drinks from the brand in varieties like Strawberry Lemonade, Raspberry Dragonfruit, and Blueberry Ginger.
This new pair of products responds to consumer demand for nostalgic and indulgent flavors in unexpected and memorable combinations.
Tropical Probiotic Kombuchas
KÖE's Better-for-You Beverages Share Refreshing Juicy Flavors
Trend Themes
1. Organic Fruit-forward Kombuchas - Expanding the range of fruit-forward and organic kombuchas that offer refreshing and exotic taste.
2. Low-calorie Probiotic Beverages in Recyclable Cans - Creating an opportunity to offer low-calorie probiotic beverages in recyclable aluminum cans that are easy to take on-the-go and dispose of responsibly.
3. Sustainable Beverage Packaging - Responding to consumer demand by offering beverages in sustainable, recyclable packaging that aligns with eco-friendly lifestyle choices and beliefs.
Industry Implications
1. Non-alcoholic Beverage Industry - Expanding and disrupting the non-alcoholic beverage industry and introducing innovative ways to cater to consumer demand for health-oriented, organic, refreshing, and exotic options.
2. Sustainable Packaging Industry - Creating an opportunity for companies in the sustainable packaging industry to innovate and disrupt by offering sustainable and eco-friendly packaging solutions to the beverage industry.
3. Wellness and Health Industry - Responding to consumers' wellness and health concerns by introducing better-for-you, low-calorie, and organic drinks that focus on improving gut health and digestion, while also offering refreshing and indulgent flavors.