The TXB private label snack mix range is a new line of fresh, locally sourced products from the convenience store chain that are crafted with taste and ease of access in mind to strike a balance for modern consumers. The private label snack range includes 18 SKUs like the Trail Mix in four varieties, Nuts and Seeds in four options, and Candy and Chocolates that come in 10 varieties. The products each prioritize quality, but also maintain a competitive price point to make them applicable for consumers looking to save money without compromising on quality.
CEO Kevin Smartt spoke on the TXB private label snack mix saying, "Just in time for Saturday tailgating season in Texas, this new line of TXB private label products is perfect for on-the-go snacking. We’re committed to creating products that include the best that Texas has to offer and taking no shortcuts to find and source the finest local quality ingredients. Our guests are really enjoying the Texan-based line of snacks and I’m proud we’ve been able to grow it to such an amazing variety of offerings."
Private Label Snack Ranges
The TXB Private Label Snack Mix Includes 18 SKUs
Trend Themes
1. Locally-sourced Snacks - Capitalizing on locally sourced ingredients, the TXB snack range emphasizes regional pride and supports local farmers.
2. Competitive Pricing in Private Labels - Balancing high quality with cost-effectiveness, these snacks cater to budget-conscious consumers without sacrificing taste.
3. On-the-go Snacking - Designed for convenience, the snack range offers quick, portable options ideal for busy lifestyles and situations like tailgating.
Industry Implications
1. Convenience Stores - Convenience stores benefit from expanding private label offerings that meet the demand for quick, high-quality snack options.
2. Food and Beverages - The food and beverage industry sees innovation through the integration of locally sourced ingredients in mainstream snack products.
3. Retail and Consumer Goods - Retailers and consumer goods companies leverage private labels to compete against national brands by providing value-focused, diverse product lines.