With the Way To Go! bars, Lidl is launching the first US private-label chocolate bars that directly support living incomes for cocoa farmers. The bars guarantee that farmers get "at least the Fairtrade Minimum Price for cocoa and the Fairtrade Premium, as well as an innovative second premium that helps farmers increase income, diversify into new categories and develop new farming techniques to increase yields and income over the long term."
The chocolate bars feature 100% traceable and sustainable Fairtrade cocoa that comes from Ghana's Kuapa Kokoo cooperative, and the products help to support one of the regions where a significant amount of the world's chocolate comes from. The Way To Go! bars are available in classic varieties like milk and dark, with packaging that visually details where the products come from.
Ethical Private-Label Chocolates
Lidl's Way To Go! Bar Directly Supports Cocoa Farmers
Trend Themes
1. Direct Farmer Support - By directly supporting cocoa farmers and guaranteeing fair prices, there is an opportunity to disrupt the chocolate industry's supply chain and create a more ethical and sustainable model.
2. Traceable and Sustainable Sourcing - The use of 100% traceable and sustainable Fairtrade cocoa presents an opportunity for other food and beverage industries to improve transparency in their supply chains and meet consumer demand for ethical sourcing.
3. Innovative Premiums for Farmers - The introduction of a second premium to help farmers increase income, diversify, and develop new techniques creates an opportunity for agricultural industries to explore similar models of supporting farmers and promoting innovation.
Industry Implications
1. Chocolate Manufacturing - The chocolate manufacturing industry can leverage this trend by adopting similar practices in supporting cocoa farmers and promoting fair trade, creating a more ethical and sustainable supply chain.
2. Food and Beverage - The food and beverage industry as a whole can benefit from implementing traceable and sustainable sourcing practices to meet consumer demand for ethically sourced products and improve transparency in supply chains.
3. Agriculture Technology - The agriculture technology industry can explore innovative ways to support farmers, such as introducing additional premiums, promoting diversification, and developing new farming techniques to increase yields and income.