Popular clothing retailer H&M partners up with British label GP & J Baker on a printed fashion collection. This collaboration is a testimony to the ever-expanding scope of the industry and the definite lap between clothing and interior design.
GP & J Baker is a textile and wallpaper house with a history that spans for over a century. With a possession of the Royal Warrant since 1982, the unbelievable quality of craftsmanship and the exquisite attention to detail in the brand's patterns are evident.
In 2018, H&M taps into these highly artistic designs, drawing from the archives of GP & J Baker and creating an elegantly whimsical printed fashion collection that embodies a romantically delicate character.
Interior Design Fashion Collaborations
The H&M x GP & J Baker is a Rich Printed Fashion Collection
Trend Themes
1. Fashion-interior Design Collaboration - Opportunity for fashion and interior design brands to collaborate and create unique, artistic collections that bridge the gap between clothing and home decor.
2. Heritage-inspired Collections - Opportunity for brands to tap into historical archives and incorporate timeless designs into modern fashion collections, adding a touch of nostalgia and quality craftsmanship.
3. Whimsical Print Trends - Opportunity for brands to embrace whimsical prints in their collections, creating a sense of playfulness and romantic delicacy in fashion.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to partner with interior design brands, bringing together fashion and home decor in a cohesive and unique way.
2. Interior Design - Opportunity for interior design brands to diversify their offerings and collaborate with fashion brands, introducing their patterns and designs into the world of clothing.
3. Textile and Wallpaper Production - Opportunity for textile and wallpaper houses to leverage their historical archives and collaborate with fashion brands to create exclusive and artistic collections that resonate with consumers.