Pringles Veggie Creations is a new line of veggie-inspired crisps launched in Australia that incorporates flavors like tomato and purple sweet potato. The snacks are said to share a "muti-sensory snacking adventure" by offering unique varieties that people can see, smell and taste.
While the Potato, Orange Sweet Potato, Paprika & Garlic variety promises a colorful taste explosion, the Potato, Tomato with Mozzarella & Herbs flavor incorporates savory herbs like basil and thyme. Rounding out the colorful trio, Pringles also created a Potato, Purple Sweet Potato & Sea Salt product that puts a colorful twist on regular chips with salty seasoning. These snacks are full of color, taste and fun that promise to delight snackers of all ages, especially if they're a fan of vibrant veggies.
Veggie-Inspired Snacking Crisps
Pringles Veggie Creations Play with Flavors Like Purple Yam
Trend Themes
1. Veggie-inspired Snacks - The trend towards healthier snacking options derived from vegetables should be pursued. There are opportunities for disruptive innovation in the creation of new and unique veggie-based flavors in the snack industry.
2. Multi-sensory Snacking Experience - The trend towards creating snacking experiences that engage the senses along with taste should be pursued. There are opportunities for disruptive innovation in the creation of snacking products that make use of visual and aroma cues to enhance the overall experience.
3. Colorful Snacks - The trend towards incorporating colorful ingredients in snack products should be pursued. There are opportunities for disruptive innovation in the development of snack products that make use of unique and colorful vegetable ingredients.
Industry Implications
1. Snack Food Industry - There is an opportunity for disruption in the snack food industry by creating innovative and unique snacks that incorporate healthy and flavorful vegetable ingredients.
2. Food Manufacturing Industry - The creation of new and unique veggie-based flavors can disrupt the market for food manufacturing companies, offering a new and healthy alternative for snack lovers.
3. Retail Industry - The trend towards veggie-based snacks presents an opportunity for disruptive innovation in the retail industry by offering a wide range of healthful and flavorful snack options.