'Prime Surprise Sweets' is a new Amazon Dash button that makes it possible for Amazon Prime members to quickly order a mystery box of confections. Some of the sweets that may be packed into one's order include products like B.T. McElrath's Salted Butter Caramel Bite, Sweitzer Candy Shop's Champagne Bubbles or Bissinger's Caramelized Blood Orange Chocolate Bar.
Amazon Dash was originally introduced to consumers as a Wi-Fi connected button that can be pressed to replenish the stock of one's most used household products, including everything from toothpaste to laundry detergent. While these items are necessary in the home, they are not typically the most joy-inducing products to purchase. With the introduction of Prime Surprise Sweets, Amazon is transforming the Amazon Dash from a helpful aid to a tool to surprise and delight consumers.
Candy-Buying Buttons
Pressing Amazon's 'Prime Surprise Sweets' Button Instantly Buys Confections
Trend Themes
1. Mystery Box Subscriptions - There is an opportunity to create similar subscription services that offer mystery boxes of products or foods to surprise and delight consumers.
2. Personalized Confectionery - There is an opportunity to create personalized online stores for confectionary that offers customers the chance to select their own treats, creating a stronger sense of satisfaction and delight.
3. Retail Gamification - There is a chance to gamify retail experiences, using tools like Amazon Dash buttons or other platforms to create a system of rewards and surprises that encourages customer loyalty.
Industry Implications
1. E-commerce - The candy-buying buttons highlight how e-commerce platforms can make shopping more convenient, but also offer opportunities to create surprise and delight in new and innovative ways.
2. Confectionery - Confectionery companies can use platforms like Amazon Dash buttons to reach new audiences and build stronger connections with customers through personalized online stores and mystery box subscriptions.
3. Retail Technology - The candy-buying buttons demonstrate the opportunities for retailers to use technology to transform the shopping experience and create more opportunities for cultivating customer loyalty.