Gallo Family Vineyards has announced new price-marked wine labels that will start showing up on its best-selling wine varieties -- White Zinfandel and White Grenache -- starting next month in the UK. The new labels will proudly display the price point of £6.49 to help the wines stand out and also increase consistency across its line. The labels are a competitive update to make as we head into the warm weather months, which will likely increase demand for fruit-forward wine varieties.
UK & Ireland Sales Director for Gallo Mark Stammers commented on the new price-marked wine labels saying, "With 85% of rosé sold in the UK priced under £7, it’s important to highlight our approachable price-point to both retailers and consumers. This will allow our customers to increase their rotation as well as boost their bottom line."
Price-Marked Wine Label Launches
Gallo Family Vineyards is Introducing Price-Focused Marketing
Trend Themes
1. Price-marked Packaging - Packaging products with visible price points for customers to see will be a disruptive trend across different beverage industries.
2. Price-focused Marketing - Industries such as retail and ecommerce will incorporate more price-focused marketing strategies, similar to what Gallo Family Vineyards has done.
3. Fruit-forward Wine Varieties - The demand for fruit-forward wine varieties is expected to rise during warm weather months, presenting an opportunity for innovation and expansion in the wine industry.
Industry Implications
1. Beverage Industry - Price-marked packaging and price-focused marketing can help differentiate products in the highly competitive beverage industry.
2. Retail Industry - More retailers can benefit from adopting price-focused marketing strategies and offering price-marked packaging to appeal to budget-conscious consumers.
3. Ecommerce Industry - Ecommerce retailers can implement dynamic pricing and price-marked packaging to boost sales, particularly for products with seasonal demand.