Pret a Manger, the international coffee house, just launched a new coffee subscription program in its New York and Washington D.C. stores. Named the Pret Coffee Subscription, this new service is perfect for frequent and loyal Pret customers.
The new service comes with one monthly fee, and in return, subscribers can enjoy up to five coffees or teas a day. The company ran a similar pilot program in the UK, and after great success, it is eager to launch a similar service for its American customer base.
Subscribers can choose between a Premium Plan, for USD 29.99 a month, or the Classic Plan, for USD 19.99 a month. Subscribers can also choose between iced or hot drinks and can even pick any milk alternative at no additional cost. Each subscriber will receive a free first month, and users are encouraged to sign up using Pret a Manger's revamped app.
Economical Coffee Subscriptions
Pret a Manger Offers a Coffee Subscription Plan to Its Customers
Trend Themes
1. Coffee Subscription Programs - As coffee shops, restaurants, and businesses incorporate subscription programs into their offerings, unique opportunities arise to disrupt the traditional purchase and consumption of coffee.
2. Monthly Service Fees - As more companies move towards monthly payment models, there is a need to innovate and create more personalized and flexible subscription options for consumers.
3. Premium Vs. Classic Plans - As businesses offer various tiers of subscription plans, there are opportunities to identify which benefits resonate best with consumers and how to personalize those offerings.
Industry Implications
1. Food Service Industry - The food service industry trends towards offering subscription programs for coffee may attract new and loyal customers, boost sales, and increase brand recognition.
2. Mobile App Industry - As companies optimize their mobile apps to include subscription options and personalized benefits, there is potential to attract and retain customers, creating long-term brand loyalty.
3. Financial Industry - As more companies implement subscription models, there is a need for financial institutions to provide flexible payment options and support for both businesses and consumers, creating an opportunity for innovation and disruption.