For Pride 2019, clean and cruelty-free beauty brand HipDot collaborated with queer artist Hey Rooney to create the Legendary Pressed Glitter Palette. From 'Henny' and 'Wild Dorothy' to 'Stigma,' each of the shades in the highly pigmented, glittering makeup palette was named by a member of the LGBTQ community.
The vegan-friendly palette is free from talc, parabens, phthalates, mineral oil and petroleum, offering a clean take on popular rainbow glitter makeup palettes that are used for Pride Month and beyond. As well as being drawn to the makeup product for its bold colors, consumers will also be inspired to support the Anti-Violence Project Organization, as a portion of the proceeds will go towards the national advocacy group.
Pride-Themed Glitter Palettes
HipDot & Hey Rooney Created the Legendary Pressed Glitter Palette
Trend Themes
1. Pride-inspired Makeup Palettes - Beauty brands are collaborating with LGBTQ+ artists to create glitter makeup palettes and other colorful items to celebrate Pride Month, providing opportunities for clean beauty formulations that are vegan-friendly.
2. Naming Products After the LGBTQ+ Community - Naming products after members of the LGBTQ+ community can help brands position themselves as allies and showcase inclusivity.
3. Socially Conscious Beauty Products - Consumers are seeking makeup products that not only provide stunning looks but also support social causes and are cruelty-free; ethical, sustainable and philanthropic beauty brands have disruptive opportunities.
Industry Implications
1. Beauty Industry - Companies in the beauty industry can create more innovative Pride-themed glitter palettes with vibrant colors and clean-formulations while donating a portion of proceeds to LGBTQ+ organizations.
2. Fashion Industry - Fashion designers looking to celebrate Pride can incorporate bright rainbow colors into their fashion items and accessories which promotes diversity and inclusivity.
3. Social Impact Investment Industry - Investors can support ethical, sustainable, and philanthropic beauty companies that incorporate social causes like supporting anti-violence project organization by donating a portion of the revenue.