Consumers are familiar with seeing preserved food packaging in the form of metal tins, but NORD STREAM designed by LOCO Studio offers a fresh and modern approach.
NORD STREAM's product assortment includes five different preserved products: sardines, smoked mussels, crab, octopus and squid. Each product may easily be identified by a silhouette of the appropriate creature and an eye-catching graphic component.
The patterns integrated onto the designs are based on moiré, which means that the images atop the packaging appear to move as they are opened, emphasizing the freshness of the preserved seafood products inside with a simple illusion; NORD STREAM's crab package features a crustacean with moving claws and legs, while its sardine image features a fin that shifts from left to right as if swimming.
Animated Preserved Food Packaging
NORD STREAM Offers a Modern Take on Preserved Seafood
Trend Themes
1. Modernized Preserved Food Packaging - LOCO Studio's NORD STREAM presents a contemporary take on preserved food packaging
2. Interactive Packaging Designs - NORD STREAM's use of moiré patterns present a disruptive innovation opportunity for companies to incorporate interactive packaging designs in their product offerings
3. Creative Product Differentiation with Packaging - The use of eye-catching graphic components in NORD STREAM's packaging design highlights a potential trend in product differentiation through creative packaging design
Industry Implications
1. Packaging Industry - NORD STREAM's innovative design could inspire growth and development in the packaging industry that enhances the preservation of food
2. Seafood Industry - NORD STREAM's preserved seafood product line targets the seafood industry and may contribute to the sector's expansion and innovation
3. Food Retail Industry - Companies in the food retail industry can leverage NORD STREAM's packaging innovation to improve the branding and marketing of their preserved food products