At its annual press conference, Acer introduced not only new hardware products but also its entry into a surprising new category, energy drinks, with its all-new Predator Shot. The Predator Shot plays off of the name of Acer's gaming computers and similarly, the beverage targets gamers who are looking to enhance their performance.
The drink is packed with vitamins and minerals, including Vitamin B and lutein, which is known for its light-filtering and protective properties and eye health support, which is relevant to computer users who are exposed to blue light. Like Acer, other hardware companies are getting into the production of edible, energy-boosting products.
Right after introducing the new Predator Shot on its livestreamed event, Acer introduced the Predator gaming chair.
Hardware Brand Energy Drinks
Acer is Now Creating Its Own Energy Drink Called the Predator Shot
Trend Themes
1. Gaming Hardware Energy Drinks - Creating energy drinks specifically targeted towards gamers provides an opportunity for hardware brands to diversify their product offerings and cater to the specific needs of their target audience.
2. Health-conscious Energy Drinks - The inclusion of vitamins and minerals in energy drinks opens up a trend for health-conscious consumers looking for a more balanced and nutritious alternative to traditional energy drinks.
3. Expansion Into Edible Products - Hardware companies venturing into the production of edible energy-boosting products demonstrates a trend of diversification within the industry and the potential for cross-promotion between gaming hardware and consumables.
Industry Implications
1. Gaming Hardware - The gaming hardware industry could explore opportunities to create and market their own energy drinks, leveraging their established brand presence and targeting the specific needs of gamers.
2. Beverage - The beverage industry can capitalize on the trend of health-conscious energy drinks by developing and promoting functional drinks that offer a combination of energy-boosting properties and nutritional benefits.
3. Food Tech - The convergence of hardware brands into edible products presents an opportunity for the food tech industry to collaborate and explore innovative ways to create on-the-go energy solutions for consumers.