Aryna Sabalenka, the number two ranked player in the world and the 2024 Australian Open title holder, teamed up with Oakberry to craft a signature açaí bowl—the Power Serve Bowl—at the quick-service superfood brand's flagship store in New York City.
This nutritious açaí bowl is layered with replenishing ingredients like antioxidant-packed açaí pulp, vitamin-rich blueberries, whey protein, peanut butter, chia pudding for heart-healthy omega-3s and crunchy cacao nibs. These ingredients, personally selected by Sabalenka, are nutritious and energizing, and help to supply the body with clean fuel. "Oakberry has been my go-to source of nutrition when training for competition," says Sabalenka.
In honor of this special partnership, Oakberry is offering a 30% discount on the Power Serve Bowl by Sabalenka during every one of Aryna's matches played at the US Open.
Tennis Champion Açaí Bowls
The Oakberry Power Serve Bowl by Sabalenka Feeds the Body Clean Fuel
Trend Themes
1. Athlete-backed Nutritious Products - Collaborations between athletes and food brands are creating health-conscious products tailored for high performance.
2. Clean Fuel Foods - The demand for superfoods that provide clean, sustainable energy is growing among health-conscious consumers.
3. Personalized Superfood Offerings - Brands are creating personalized superfood products endorsed by celebrities to attract dedicated consumer followings.
Industry Implications
1. Sports Nutrition - The sports nutrition industry is capitalizing on athlete endorsements to market products that promise enhanced performance and recovery.
2. Quick-service Healthy Food - Quick-service food chains are incorporating superfoods into their menus to meet the rising demand for healthier, convenience-based eating options.
3. Celebrity Endorsed Products - The market for celebrity-endorsed wellness products is expanding, driven by consumers' trust in high-profile figures promoting health benefits.