Many brands cover products in packaging that boasts the various benefits that a person can enjoy by purchasing and consuming it, but the Power of Plant products take things in a distinctly minimal direction. With branding designed by the Manasteriotti DS agency, the packaging for the various oils are completely black with simple pops of electric green text and a complex logo to help incite intrigue in the natural health products.
The growing health food and product market has many consumers aware of how a certain product will benefit them thanks to a distinct focus on educating oneself prior to purchasing. This makes it possible for product lines like Power of Plant to keep a professional and pristine aesthetic by allowing consumers to do the work for them when it comes to educating them on potential benefits.
Minimal Health Food Branding
The Power of Plant Natural Products Keep a Focus on Simplicity
Trend Themes
1. Minimal Packaging - Opportunity to disrupt the packaging industry by offering simple and clean designs for health food products.
2. Natural Health Products - Opportunity for innovation in developing and marketing products that focus on the natural and organic aspects of health and wellness.
3. Educational Consumer Prioritization - An opportunity to disrupt the health food market by providing educational resources to consumers and empowering them to make informed choices.
Industry Implications
1. Packaging - Innovative packaging companies can capitalize on the trend of minimal health food branding by offering unique and visually appealing designs.
2. Health Food - Opportunity for the health food industry to create products that prioritize natural ingredients and promote their benefits, aligning with the trend of Power of Plant.
3. Consumer Education - Educational platforms and services can disrupt the health food market by providing consumers with information on the benefits and nutritional value of different products.