Fast food is continuing to be favored by many consumers but still has many feeling weary about the nutritional profile that many menu items have, which is where the Dunkin' Power Breakfast Sandwich hopes to offer an alternative.
The limited-edition sandwich is positioned as a better-for-you option that consists of a veggie and egg white omelette that is paired with turkey sausage and American cheese on a rolled oat and seed-topped multigrain bun. The sandwich is free of artificial flavors, high fructose corn syrup, dyes and tannins contains 370 calories, 24 grams of protein and 20 grams of whole grains.
The Dunkin' Power Breakfast Sandwich has been announced alongside the Energy Cold Brew, which is a combination of the brand's signature cold brew with a fresh shot of espresso.
Protein-Rich QSR Sandwiches
The Dunkin' Power Breakfast Sandwich is New for 2019
Trend Themes
1. Protein-rich QSR Sandwiches - Offering better-for-you fast food alternatives with high protein options is a disruptive innovation opportunity for the QSR industry.
2. Healthy Fast Food Options - Providing healthy, limited edition menu items without artificial flavors, high fructose corn syrup, dyes and tannins offers a chance for fast food chains to target health-conscious consumers.
3. Multigrain Buns - Using rolled oat and seed-topped multigrain buns as a unique sandwich element provides innovation opportunity for bakeries and bread manufacturers.
Industry Implications
1. Quick Service Restaurants - QSRs can attract health-conscious consumers by offering better-for-you sandwich options with higher protein.
2. Food and Beverage - Creating limited edition, nutrition-focused menu options is a disruptive opportunity for fast food chains who serve on-the-go sandwiches.
3. Bakery and Bread Manufacturing - Incorporating unique, healthy ingredients like rolled oat and seed-topped multigrain buns can differentiate sandwich options and increase purchase interest.