B.T.R. Bar is a new line of power bar snacks that are infused with superfoods and perfect for enjoying at different times of the day. Each bar is wrapped in a different color that offers a hint at its essence and the functional benefits it provides. While the vibrant red color of the Energy bar is meant to be eaten during daylight hours, others like Zen and Recharge use cooler colors to communicate that they're more supportive during the evening.
The power bars are plant-based and boast formulas that are free from gluten, dairy and soy. Fueled by adaptogens and superfoods, the power bars are nourishing pick-me-ups that come in guilt-free, satisfying flavors like CInnamon Cookie Dough, Cherry Chocolate Chip and Dark Chocolate Brownie.
Functional Power Bars
These Superfood Power Bar Snacks Suit Different Times of Day
Trend Themes
1. Infused Superfood Snacks - Disruptive innovation opportunity: Develop new flavors and combinations of superfoods and adaptogens to create unique infused snacks.
2. Time-specific Power Bars - Disruptive innovation opportunity: Design power bars that cater specifically to different times of the day, providing functional benefits tailored to the user's needs.
3. Plant-based Guilt-free Bars - Disruptive innovation opportunity: Explore the development of new plant-based ingredients and formulations for guilt-free power bars with satisfying flavors.
Industry Implications
1. Health Food - Disruptive innovation opportunity: Integrate adaptogens and superfoods into a wider range of health food products to meet the growing demand for functional snacks.
2. Sports Nutrition - Disruptive innovation opportunity: Develop time-specific power bars to enhance athletic performance and support recovery based on specific training phases.
3. Convenience Snacks - Disruptive innovation opportunity: Create new plant-based power bar options for the convenience snack industry, tapping into the trend of healthier on-the-go snacking.