Portillo's, the Illinois-based QSR chain, has announced 'POS 2.0,' an upgrade to its entire base of point-of-sale (POS) systems nationwide. Portillo's has outlined that its systems are outdated and that these systems cause a lot of friction between consumers and staff. This happens due to slow, inefficient systems, as well as un-customizable displays or clogged drive-through lanes.
POS 2.0 will see the improvement of the order input system on the computers that servers use and the change from static menu displays to customizable digital displays for quickly adjustable marketing. In addition to this, Portillo's will increase the speed of its Wi-Fi at all locations nationwide, increasing customer satisfaction and the speed that sales are processed. Lastly, the brand has tested a drive-thru-only location in Illinois where there are three separate lanes for ordering food, one of which is reserved for advance pick-up only. The QSR chain saw demonstrable success with this system, so it may incorporate this in more locations in the future.
Technology-Enhanced QSR Chains
Portillo's is Improving Its POS and Network Systems Nationwide
Trend Themes
1. Upgraded POS Systems - QSR chains can innovate by upgrading their POS systems to reduce friction between consumers and staff.
2. Customizable Digital Displays - QSR chains can provide improved marketing by switching to customizable digital displays.
3. Advanced Drive-thru Systems - QSR chains can reduce wait times and improve customer satisfaction by implementing advanced drive-thru systems with multiple lanes for ordering and picking up food.
Industry Implications
1. Fast Food Industry - Fast food chains can improve customer experience and increase sales by implementing technology-enhanced systems.
2. Point-of-sale (POS) Technology Industry - POS technology companies can innovate by creating and improving systems specifically for the fast food industry to increase efficiency and customer satisfaction.
3. Wireless Internet Service Providers - Wireless internet service providers can partner with QSR chains to provide faster Wi-Fi for increased customer satisfaction and faster sales processing.