These Porsche Museum photos, captured by photographer Pygmalion Karatzas, takes an already iconic piece of architecture and uses tasteful post-processing treatment to portray the building in an even more impressive and light, enhancing its uniqueness and iconic nature.
The Porsche Museum was conceived by Austrian architectural practice Delugan Meissl and was constructed over a period of three years near Porsche's main headquarters. The project cost 100 million euros and was completed in 2009.
Karatzas' Porsche Museum photos showcase the three core elements of the museum -- 'Porsche Idea' focuses on trailblazing technical solutions, 'Product History' consists of chronologically arranged presentations of the brand's innovations and 'Thematic Islands' refers to significant events in the company's lifetime.
Ultimately, the museum aims to translate the brand into an architectural language, and Karatzas' thoughtfully captured and enhanced photos do justice to that mission.
Photo Credits: designboom, karatzas.wix
Enhanced Museum Photos
These Porsche Museum Photos Highlight the Museum's Thoughtful Architecture
Trend Themes
1. Enhanced Museum Photography - A trend of capturing and stylizing museum architecture to enhance its iconic nature and uniqueness.
2. Brand Translation Through Architecture - A trend of architecturally translating corporate brands through the physical spaces they occupy, highlighting ethos, history, and innovation.
3. Chronological Thematic Arrangement - A trend of brand storytelling through the use of chronologically arranged thematic content.
Industry Implications
1. Photography - Disruptive innovation opportunities include developing new techniques for capturing and enhancing building architectures to better align with brand values.
2. Architecture - Disruptive innovation opportunities including designing more experiential, narrative-based spaces for brands.
3. Museums - Disruptive innovation opportunities include developing new ways of communicating heritage and brand ethos through the use of multimedia and interactives.